What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and measure how visitors use it.
Cookies we use
| Name | Purpose | Duration | Type |
|---|---|---|---|
lang |
Remembers the language you selected (EN / LV). | 1 year | Essential |
cookie_consent |
Stores your cookie consent choice so we don't ask again. | 1 year | Essential |
PHPSESSID |
PHP session used by anti-spam CAPTCHA during form submission. | Session | Essential |
ft_attr |
First-touch attribution — records which channel (UTM, referrer) brought you to the site so we can measure marketing effectiveness. No personal data. | 30 days | Essential |
fv_seen |
Flags returning visitors so we can adjust welcome messaging. Contains no identifier. | 1 year | Essential |
ab_bucket |
Randomly assigns you to A or B when we test landing page variants. | 1 year | Essential |
iv_<id> |
Prevents the same Insights article view from being counted multiple times within an hour. | 1 hour | Essential |
_ga |
Google Analytics — measures visits, pages viewed, and traffic sources. | 2 years | Analytics |
_ga_<ID> |
Google Analytics 4 session state. | 2 years | Analytics |
_fbp |
Meta (Facebook) Pixel — used to measure ad effectiveness if ads run. | 90 days | Marketing |
Third-party services
When you allow analytics or marketing cookies, data may be processed by:
- Google LLC (Google Analytics) — EU-US Data Privacy Framework
- Meta Platforms Ireland Ltd. (if Meta Pixel is enabled)
- ip-api.com — used once server-side to detect your country for language defaults (no cookie set)
Changing your preferences
You can update your choice at any time by clicking the button below. You can also delete cookies from your browser settings.
Contact
Questions about this policy? Write to inquiries@false.lv.